CORY BENNETT

MARKETING TECHNOLOGY| CONTENT STRATEGY | CX | PRODUCT

I'm a digital, technology, and content strategy leader known for scaling teams, operations, and providing thought leadership. After studying to get into development, I started my career as a project manager. I transitioned to requirements development and product management. After getting an opportunity to shift to content management, I taught myself HTML and some light CSS and spent a few years doing content implementation and publishing.

After identifying a need for better content and copy, a leadership opportunity presented itself which set me on the path to a decade plus in a myriad of content strategy and design functions. I built the first Content Strategy team at AT&T and introduced new roles like Content Analyst and Content Engineer. I’ve led teams focused on the following disciplines: UX Writing, Content Design, Content Strategy, Content Marketing, Content Analysis, Content Engineering, Research, Analytics, Marketing Technology, and Tag Mangement.

I’m currently leading the Digital Platforms Enablement team at Sallie Mae, which consists of Marketing Technology strategy, Tag Management strategy and implementation, Content Publication in AEM, and Content Architecture. Want to work with me? Let's work together.

I'm a digital, technology, and content strategy leader known for scaling teams, operations, and providing thought leadership.

I’m currently leading the Digital Platforms Enablement team at Sallie Mae, which consists of Marketing Technology strategy, Tag Management strategy and implementation, Content Publication in AEM, and Content Architecture. Want to work with me? Let's work together.